New Delhi, December 1: Some films come in shouting for attention. Tere Ishk Mein was not one of them. It walked into theatres on Friday without any real noise and still managed to gather more than ₹50 crore by Sunday night, as reported by The Times of India. It wasn’t expected to dominate the weekend. It wasn’t even expected to be the loudest release of the week. But audiences drifted in, steadily, almost as though the film had quietly found its people.
There was something old-school about the way it picked up. No frantic push from the studio. No blinding campaign. Just a love story that people were curious about.
The Numbers Kept Climbing, Not Crumbling
The box office pattern was surprisingly smooth. Sacnilk pegged the collections at roughly ₹16 crore on Day 1, ₹17 crore on Day 2, and ₹19 crore on Day 3, rounding off the first weekend near ₹52 crore India net. Mint, using the same data source, logged the all-language three-day figure at ₹48.35 crore. That small difference is typical of trade trackers, but the direction was unmistakable. The film kept growing.

Several multiplex managers in Mumbai mentioned that Saturday evening caught them slightly off guard. Screens that were expected to run comfortably full suddenly edged into tighter occupancy by late evening. On Sunday, a few theatres even shuffled show timings to make room for the film’s rise in footfalls.
Of course, anyone who has watched the Hindi market over the past few years knows one truth. A weekend can mislead. Monday decides what actually sticks.
Hindi Viewers Stepped Up First
One of the more unexpected details from the weekend came from the language split. According to Sacnilk, the Hindi version sold over 2.1 lakh tickets on Friday, which is not something romantic dramas easily manage nowadays. The Tamil version, oddly enough, underperformed.
That seemed to puzzle distributors, too. Dhanush usually commands a solid turnout in Tamil Nadu, yet this time the promotional push there felt oddly subdued. A few local distributors said the marketing cycle was simply too soft to build the usual excitement.
Meanwhile, in the north and west, the film caught on early. Young audiences were the first to turn up, and the soundtrack did some of the heavy lifting. College crowds reportedly came in groups on Saturday evening, something that hasn’t happened often for this genre in recent years.
Rival Releases Struggled To Stay Visible
Nothing seemed to work in favour of Gustaakh Ishq, which lost steam by the hour. The Times of India noted that the film slipped further on Day 3 while Tere Ishk Mein moved in the opposite direction. A couple of exhibitors in Lucknow and Jaipur confirmed they shifted some night shows toward the Dhanush–Kriti starrer because the occupancy gap had become too wide to ignore.
It helped that the week was free of giant releases. Without heavy competition, even a moderately strong romance can spread out comfortably if audiences respond positively.
A Personal High For Dhanush
Beyond the weekend numbers, there was another notable moment. The Times of India confirmed that Tere Ishk Mein delivered the biggest opening weekend of Dhanush’s career. That’s not a minor footnote. It came from a Hindi-targeted romantic drama, not a Tamil action film or a festival-period release.
For years, Dhanush has been more of a critical favourite in the Hindi belt than a box-office draw. But streaming exposure and clips circulating on social media seem to have slowly built familiarity. This weekend suggests that comfort has finally converted into turnout.
It also hands the Hindi film industry a small but meaningful lesson. People haven’t abandoned romantic dramas. They’ve just been waiting for ones that don’t feel manufactured.
All Eyes Shift To The Weekday Test
There’s a standard ritual in the industry. Celebrate the weekend if you must, but don’t get carried away until Monday shows up. A film like this cannot afford a big drop. A moderate fall keeps it alive. A sharp one ends the conversation.

The early signs, based on bookings in metros, look promising. Evening shows in cities like Delhi, Pune and Bangalore have a steady trickle of bookings. Younger audiences tend to watch on weekdays anyway, which might soften the Monday-to-Thursday slide.
Where The Film Might Be Headed
If the film manages to close its first week somewhere around the ₹75–80 crore range, trade analysts will likely consider it safe. Touching the ₹100 crore line will need stable footfalls over the next ten days. Romantic dramas usually grow in slow, steady waves rather than sudden spikes.
But for now, Tere Ishk Mein has managed something that feels surprisingly rare in the current theatrical climate. It got people to step out for a love story. No stunts, no spectacle, just emotions and music and two actors who carried the narrative without gimmicks.
Sometimes a quiet film ends up making the loudest statement.
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