By Ananya Sharma 
Chennai, September 27: The slogan “உங்க விஜய் நா வரேன்” has been echoing across Tamil Nadu’s highways for weeks now. On Saturday, it rolled into Namakkal and Karur, where actor-turned-politician Vijay sharpened his attacks on the DMK government while his fledgling party, the Tamilaga Vettri Kazhagam (TVK), tested its campaign muscle in the heart of Kongu Nadu.
Heavy Roads, Heavier Crowds
Vijay’s travel style is already drawing as much attention as his speeches. The actor flew by private jet from Chennai to Trichy, a ride some reports pegged at ₹14 lakh a day, before switching to a road convoy toward Namakkal. That convoy ended up choking the Trichy–Namakkal highway, frustrating commuters but thrilling TVK cadres who treated it like a show of force.
Inside the town, the chaos spilled into the rallies themselves. Volunteers struggled to manage the swelling crowds. An eight-year-old boy went missing briefly in Namakkal before being found by party workers and returned safely, a reminder of just how volatile large political gatherings in Tamil Nadu can get. At Trichy airport earlier in the day, officials were left embarrassed after a TVK supporter allegedly tried to bluff his way past security with a fake ID card just to catch a glimpse of his leader.
Vijay Trains Guns On DMK
On stage, Vijay was not the film star his fans adore but the politician his critics are beginning to take seriously. He reeled off numbers “456, 66, 68” shorthand for broken promises he claimed the DMK government had failed to deliver on. He picked holes in welfare schemes, especially around grain storage, suggesting that lofty announcements had not matched the ground reality.
“People trusted you, but what did you give them back?” he asked, drawing loud cheers. His messaging has turned more pointed with each stop, shifting from broad strokes about “change” to direct jabs at the ruling party.
A Slogan That Sticks
If the speeches are biting, the slogan is sentimental. “உங்க விஜய் நா வரேன்” (Your Vijay, I will come) has become the campaign’s heartbeat. It is splashed on banners, printed on convoy vehicles, and shouted back by crowds. TVK’s propaganda team has even rolled out a campaign van painted with the phrase alongside portraits of party icons, framing Vijay not just as a film hero but as a man carrying a “people’s history.”
On social media, the hashtag has taken a life of its own. Supporters flood Instagram and X with short clips of his convoy, the campaign songs blaring, the star waving from the rooftops of SUVs. It’s spectacle politics, but with a personal undertone, the idea that this superstar belongs to “you.”
Permission Politics In Karur
In Karur, though, the campaign hit an administrative snag. Local authorities reportedly held back approvals for a large rally, forcing Vijay’s team to tweak its plans. Such tussles are common in Tamil Nadu’s electoral theatre, but TVK cadres took it as a sign of “fear” from rivals.
What stood out more was the friction within. Several volunteers quietly admitted to discontent over how logistics were being managed, complaining that the rush of crowds and lack of coordination left them overstretched. For a party trying to project order and discipline, that’s a warning sign early in the game.
More Than A Star Turn
Vijay’s moves are under a microscope because he is still untested. For now, TVK is banking on his charisma, the cinema-to-politics template that Tamil Nadu knows so well. But the Namakkal and Karur tours showed the strain between hype and organisation. The private jet, the highway gridlock, the unruly rallies, they all create buzz, but they also raise questions about whether his campaign can scale up without losing control.
Still, the energy is undeniable. Wherever Vijay goes, the mood feels closer to a film release than a political event. And in Tamil Nadu, that line has blurred often enough to reshape governments.
For now, the hashtag keeps trending. The roadshows keep swelling. And “உங்க விஜய் நா வரேன்” sounds less like a slogan and more like a promise waiting to be tested.
Stay ahead with Hindustan Herald — bringing you trusted news, sharp analysis, and stories that matter across Politics, Business, Technology, Sports, Entertainment, Lifestyle, and more.
Connect with us on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and join our Telegram community @hindustanherald for real-time updates.
Covers Indian politics, governance, and policy developments with over a decade of experience in political reporting.
- Ananya Sharmahttps://hindustanherald.in/author/ananya/
- Ananya Sharmahttps://hindustanherald.in/author/ananya/
- Ananya Sharmahttps://hindustanherald.in/author/ananya/
- Ananya Sharmahttps://hindustanherald.in/author/ananya/
Kavita Iyer