By Meera Banerjee 
New Delhi, December 10: Every year, around this time, people start tinkering with whatever is lying around at home. Some years it is mason jars. Some years, cardboard. This time, oddly enough, it is Blinkit bags. A few creators, maybe more than a few, have been chopping them up and turning them into mini Christmas trees. The videos feel like something you do on a lazy Sunday afternoon while the heater hums in the background. Nothing viral-looking. Just regular people trying to make something festive out of scraps.
None of this feels organised. Someone posts a reel. Someone else copies it because they have the same yellow bag sitting in a corner. The clips are short, a bit shaky, and sometimes badly lit. But you can tell the creators are having fun with it.
The Numbers Refuse To Tell A Story
Trying to pin down how big this is is almost impossible. The posts are there, but the data is not. The YouTube Short is visible, but the view count sits behind a login. Instagram is even more opaque. Some reels deliberately hide engagement, others show nothing useful.
So you end up staring at a handful of videos, none of them offering clear numbers, and you realise you cannot claim anything dramatic. At most, this looks like a tiny cluster of craft attempts that caught a little attention. A niche, maybe even a micro niche. People seem amused, a few sound genuinely delighted, but that is as far as you can go.
There is no point pretending this is sweeping across the country. Still, it says something that even a small, homegrown idea gets picked up at all.
The Seasonal Drift Of DIY In India
Anyone who has watched Indian social media for a while knows December has its own craft tempo. Once Diwali decorations come down, people start looking for holiday themes that do not cost a lot. DIY creators pick up whatever they can turn into ornaments. If the idea is quirky enough, it travels quietly.
Based on how similar content behaves, a typical Indian DIY reel can gather anywhere between a few thousand views and a comfortable mid-range. Enough for visibility, but not enough for the “viral” label. When a cluster of creators tries the same thing, you might see overall impressions around a lakh or two. Maybe more if the timing is right.
Only a small percentage will actually try the craft at home. Most just like the notion of recycling something familiar.
Why Such A Small Trend Still Feels Telling
Whether or not the numbers matter, this little experiment offers its own snapshot of the moment. People are dealing with rising costs, long work weeks and a holiday season that feels tighter than before. Making a tree out of a used delivery bag is not just about being thrifty. It is about finding a tiny bit of control in the middle of a busy month.
There is also the accidental branding angle. Blinkit, without doing anything at all, has its packaging showing up in craft videos. Most companies pay heavily for this kind of presence, and here it appears out of nowhere, shaped into paper ornaments.
And then there is the environmental undercurrent. A few creators mention it in passing, nothing preachy, just a quiet nod to reusing what is already in the house. You sense that people are thinking harder about what they throw away.
A Small Story With A Soft Pulse
In absolute terms, this is a small story. A handful of creators, a few hours of crafting, and some scattered views. Nothing grand. But these tiny moments reveal the quieter side of December. People want to make something cheerful without buying yet another decoration. People are looking for easy wins at the end of a long year.
If anything, the Blinkit bag tree is more mood than trend. A reminder that even the most ordinary objects can become part of someone’s celebration when money, time or energy runs low.
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- Meera Banerjeehttps://hindustanherald.in/authors/meera/
- Meera Banerjeehttps://hindustanherald.in/authors/meera/
- Meera Banerjeehttps://hindustanherald.in/authors/meera/
- Meera Banerjeehttps://hindustanherald.in/authors/meera/
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