By Ayesha Khan 
New Delhi, December 7: The Telugu film world woke up today to a familiar kind of chatter, the sort that usually appears when Chiranjeevi drops something new. The makers of Mana Shankara Vara Prasad Garu released the lyrical video of Sasirekha, and within a few hours, the track was everywhere. According to Cinema Express, the song lands as a lively, upbeat number, almost engineered to inject festival-season energy into a market that has been waiting for a clean crowd-puller.
It is early, but the signs are encouraging. 123telugu.com called it a chart-buster, hinting at the kind of instant recall that studios pray for in the weeks before Sankranthi. And the reaction feels organic. Younger fans are clipping it into reels, older ones are circulating nostalgic throwbacks, and together they are building the type of cross-generational buzz that usually works in Chiranjeevi’s favour.
A Song That Quickly Took Over Social Media
Within minutes of release, meme pages jumped in. telugu.samayam.com reported a wave of jokes, edits and remix videos that placed Sasirekha alongside other recent viral tracks. Some fans compared its rhythm to earlier internet hits, others tied it to classic Chiranjeevi dance moods. It all felt spontaneous, the kind of messy, energetic reaction that no production house can manufacture.
This has become a pattern around the actor. Even when a film is months away or industry sentiment is wavering, the music almost always finds its way into public conversation. There is something about his persona that travels well online. Younger audiences treat his older songs as templates for humour and reinvention, while long-time fans respect the legacy too much to let it slip out of cultural memory.
Still, a viral song is only one piece of a much bigger puzzle. The team appears to be pacing its promotions carefully. No big events yet, no aggressive marketing push, just steady drops. That kind of restraint usually means the makers trust the material.
Filming Heads Into Its Last Lap
Behind the excitement, the production is preparing for a crucial week. As reported by NTV Telugu, the team will begin patchwork shooting for the climax shortly, featuring Chiranjeevi and the key cast. These final bursts of filming tend to be intense. They often decide whether post-production keeps its timeline and whether the Sankranthi release window holds firm.
For Chiranjeevi, Sankranthi has never been just another date on the calendar. Some of his biggest hits have arrived during the festival period, and exhibitors across Andhra Pradesh and Telangana still consider his films stabilisers for holiday footfall. Family audiences, especially in smaller towns, trust him in a way they trust very few actors now.
Even so, the 2025 festival season will not be gentle. Several mid-range and big productions are eyeing the same slot. The real test for Mana Shankara Vara Prasad Garu will be whether it blends nostalgia with something fresh. Director Anil Ravipudi has a reputation for punchy humour and broad entertainment. Pairing that with Chiranjeevi’s senior-phase screen presence could either land beautifully or feel stretched. For now, the optimism is strong.
An Invitation That Nudges Him Back Into Public Space
Adding another layer to the week, The Hans India reported that the Government of Telangana has invited Chiranjeevi to its upcoming Global Summit. The guest list includes several cultural and industry figures, and his presence would give the event a certain weight. After all, he is not just a screen icon but a former Union minister who still draws national attention wherever he appears.
But anyone who has followed his recent public life knows he avoids political signalling. His appearances tend to stay focused on culture, industry welfare or philanthropy. Whether the summit leads to new collaborations or simply provides star power for the state’s messaging is something observers will keep an eye on.
Why He Still Occupies A Space Few Can Touch
Three decades is a long time in any film industry, but Chiranjeevi’s relevance has survived multiple generational turnovers. Younger stars have dominated the action space. OTT has shifted how families watch cinema. Budgets have ballooned and collapsed. Through all of it, he has managed to hold a space that blends sentiment, respect and curiosity.
What stands out now is how gracefully he has transitioned into senior-lead roles without surrendering the emotional impact of his earlier persona. Sasirekha works partly because it taps into that balance. The track does not pretend he is the same man who once drove entire films through sheer physical verve. Instead, it lets charm and rhythm do the work.
And fans respond to that honesty. They know this phase is different. They also know it matters.
What Comes Next
As Sankranthi approaches, a few things are likely:
• A second song, probably a melody or family-focused number, should drop soon.
• Stills or behind-the-scenes images from the climax patchwork will almost certainly surface.
• Public appearances may increase, especially around the Telangana summit.
• Trade chatter will pick up once the trailer is locked and screened for insiders.
For now, Sasirekha has done enough to shift attention toward the film in a season where audiences are hungry for reliable festival releases. A good trailer could push that momentum further. A misstep could flatten it quickly.
But today, for fans at least, the mood is simple. A new Chiranjeevi track is playing again, and it feels good to have that rhythm back.
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- Ayesha Khanhttps://hindustanherald.in/authors/ayesha/
- Ayesha Khanhttps://hindustanherald.in/authors/ayesha/
- Ayesha Khanhttps://hindustanherald.in/authors/ayesha/
- Ayesha Khanhttps://hindustanherald.in/authors/ayesha/
